High School Football America - Working on a Dream: Part II
by Trish Hoffman
Dreams are achieved through hard work and a little luck. Like my father always said, “the harder you work, the luckier you get”.
At High School Sports Entertainment, Founder and Editor-in-Chief, Jeff Fisher sets his goals everyday. Meeting those goals can be challenging because so many outside factors come into play. But nonetheless daily goal setting is a part of his overall vision.
Relocating his company to Southern California was a big step for Fisher, Editor-in-Chief and the chief cook and bottle washer of his firm. He starts working around 7:00 AM and is still working at 10 PM. His BFFs are his laptop and iPhone.
Jeff starts early each day with a journey around the country by reviewing as many newspaper high school sports sections as he can via the internet. At the same time he’s reading his numerous emails, and of course as much social media as he can get to.
By then it’s time to get on the phone with coaches and players uncovering the best stories for you to read, listen and watch. He covers games personally even shoots the game highlights and interviews himself.
Fisher loves to help connect others in the business of high school sports. There’s nothing he likes more than connecting coaches from around the country.
Throughout the day he’s also working closely with his advisors and business executives to raise the capital he needs to continue to grow his company.
In addition to all of the above, Jeff also creates custom ad campaigns for potential advertising sponsors like the one created for Kellogg’s Frosted Flakes. Clients like Frosted Flakes sponsor his multi-platform media company which consists of a weekly football and basketball show on Fox Sports Radio on AM 570 Fox Sports LA, plus two weekly internet radio shows and his websites Highschoolfootballamerica.com and Highschoolbasketballamerica.com (in development). Also down the road are more original video content, documentaries, digital and printed magazines, Smartphone apps and game-changing software, along with a 501 C 3 not-fort-profit with a mission to help high school students become journalists.
He is on the computer all-day, every day. When he's in the office he's wearing a cap, t-shirt and jeans. With a face for television and a voice for radio, he is the perfect combination for an award-winning host. When he heads to meetings, he looks more like he has stepped off the pages of GQ than a sports guy on the field. But don't let that fool you...he is a sports guy!
He also confers regularly with his weekly media guests who appear on the show with him giving their up-to-the-minute game reports. This is a good time to give them all a shout-out: Dan Albano, Sean Ceglinsky, Joe Curley, Clay Fowler, Steve Fryer, Ed Gonzalez, David Lassen, Les Lukach, Jack Pollon, Trent Schlom, Eric Sondheimer, Steve Spiewak Garth “The Worm” Wykoff.
If I had to point to one thing that makes him successful, it would have to be his approach to life in general. Be kind, be helpful, think of others and get it done!
It isn’t easy running a business, and it isn’t easy getting people on board with what you dare to dream. When you are looking to capitalize your business for close to a million dollars it’s all up to you and your hard work...If you know anyone, I'm sure Jeff would love to hear from you! In the end, it’s up to you and those who decide to join you along the way.
Yesterday, I gave him something I read on Twitter that I thought I would help him…
“The reason why people give up so fast is because they tend to look at how far they still have to go, instead of how far they have gotten.”
Jeff’s certainly sees the glass as half-full.
What does he tell others that are chasing a dream?
• Get up early
• Go to bed late
• Eat well
• Exercise (tough to fit in, but do it)
• Make A Plan and Follow It
• Envision your Future
• Stay in Touch with Advisors
• Find Your Stress Busters (but don't over eat)
• Stay in touch with friends, walk on the beach, and daydream
• Know what your competition is doing
• Get on Twitter and Facebook
• Document Progress
• Don’t let others derail you
• Always, always, always think of how you can help others in the process.
• Don't let others take you back to where you have been, MOVE FORWARD!
• Inspire Others
• Focus, Focus, Focus
• Oh yeah, and BREATHE!
And after a really full day, to decompress, he pours a martini and turns on Springsteen to listen to those those magical lyrics!
I'm working on a dream
Though sometimes it feels so far away
I'm working on a dream
And I know it will be mine someday.
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